Print and Media Advertising Goes Online


Online advertising is a form of promotion that uses the Internet for the expressed purpose of delivering a marketing message to a very targeted audience. Examples of online advertising include contextual ads that appear on search engine results pages, optimized banner ads, text ads, rich Media ads, social network advertising, online classified advertising,  and e-mail marketing, including e-mail spam.

Digital signage has now become a major advertising medium because of its ability to reach very large audiences for less much less money.  Technological advances have also made it possible to control the message on digital signage with much precision, enabling the messages to be relevant to the target audience at any given time and location which in turn, gets more response from the advertising. Digital signage is being successfully deployed and used by public companies trying to reach targeted investors.

Advertising on the World Wide Web is not a recent phenomenon and is now the primary source of revenue for twitter, AOL, Facebook, and other social media and online service providers. Prices of Web-based advertising space are dependent on the “relevance” of the surrounding web content and the traffic that the website receives.

radar-imageOnline display advertising: Display and banner ads generate awareness quickly. Unlike search, display advertising can drive massive amounts of “Flash” awareness to and advertisers message.  Display works well for direct response. Display is not only used for generating investor awareness, it’s also used for direct response campaigns that link to a landing page with a clear ‘call to action’.

The growing popularity of niche content marketing, brought about by everything from blogs to social networking sites, provide advertisers with audiences that are smaller in size but much better defined, leading to ads that are more relevant to viewers and more effective for companies’ marketing products.

HFS has extensive experience with online  print and social media trends in advertising and can assist clients in the development and implementation of a response driven print advertising campaign. CONTACT US today for more information.