Telemarketing Services for Inbound and Outbound Marketing Campaigns


Telemarketing advertising is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone, through face to face meetings, crowdsourcing or Web conferencing. Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing. Keep in mind that telemarketing services come with considerable limitations and should be used judiciously by a perspective advertiser.

The two major categories of telemarketing are Business-to-business and Business-to-consumer. Business to consumer advertising, which we focus on for clients,  is used for lead generation, sales, and proactive, outbound marketing in which prospective and preexisting customers are contacted directly. Inbound advertising campaigns is where the advertisers call to action requires a personal request for additional information. Demand for both of these programs is generally created by advertising, publicity, or the efforts of outside contracted salespeople, therefore the individual contacted bt the sales agent is not “cold calling” prospects.

shadowed keyboardCustomer relationship management (CRM) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. Many professional Call Centers have their own proprietary opt-in contact databases and use individual personal presentations. A call center or call center is a centralized office used for the purpose of receiving or transmitting a large volumes of requests by telephone. An inbound call centre is operated by a company to administer incoming product support or information inquiries from consumers. Outbound call centers are operated for telemarketing, solicitation of charitable or political donations, debt collection and market research. In addition to a call centre, collective handling of letter, fax, live support software, and e-mail at one location is known as a contact centre.

A call center service provider reaches its opt-in customers by telephone, email, online chat, fax, or instant (SMS) messages. HFS has a list of trusted domestic and Internationale  “best of breed” telemarketing firms that can provide a suite of services which are fully compliant with all state and federal regulations. CONTACT US today for more information about these programs.